Simpl App Audit | Making user experience simpl

UI/UX Audit

Fintech

Mobile App

Simpl app audit:
Making user experience simpl

Company

Simpl

Time Duration

2 day

Number of Coffee cups

☕️☕️☕️☕️

Project Overview

This is my audit of the Simpl app. I started by reviewing the onboarding, signup, and first interaction experience. Then, I had some ideas - so sharing some improvements simpl could make to increase user activation and make them stay on the app.

Let's get started.

About Simpl

Simpl is a leading Indian fintech company that offers a Buy Now, Pay Later (BNPL) platform, designed to simplify online commerce for both consumers and merchants. It works like a digital ledger, allowing users to shop instantly and pay later, usually clearing their dues in bi-weekly cycles.

User Personas

Riya Sadaye

21 yrs, College student

Bengaluru, Karnataka

About

Riya is a tech-savvy college student who manages her limited pocket money carefully. She relies on UPI and student discounts but often struggles with impulsive spending. She doesn’t own credit cards but is open to "buy now, pay later" options.

🎯

Goals

Needs an app that helps track expenses in real time.
Actively hunts for student-exclusive deals.
Wants one app for payments, recharges, and splitting bills with friends.

😥

Pain Points

Limited spending power forces tough choices.
Hard to find the right & relevant offers.
Too many payment apps clutter her phone.
Fear of fraud when trying new platforms.

Arjun Singh

34 yrs, Senior Software Developer

Hyderabad, Telangana

About

Arjun is a busy working parent balancing a demanding job and family responsibilities. He relies heavily on digital services to manage household expenses, child-related purchases, and subscriptions. While tech-savvy, he prioritizes speed and reliability over experimenting with new apps.

🎯

Goals

One-click payments for frequent purchases (groceries, baby products).
Single dashboard for all the expenses.
Auto-pay for utilities without manual reminders.

😥

Pain Points

Subscription renewals hit unexpectedly.
Lack of parental controls on payment apps (e.g., accidental in-app purchases by kids).
Poor refund processes for failed transactions.

User journey & UX Audit

Here's a UX audit of Simpl's flow for a new user who hasn't set their spend limit yet.

No one reads boring Audits. This one is actually fun. Here you go:

Here's a UX audit of Simpl's flow for a new user who hasn't set their spend limit yet.

No one reads boring Audits. This one is actually fun. Here you go:

If you want to have a look at detailed Audit then scroll below and check the attached figma file

Detailed UX & UI Audit

Here's a detailed Audit of almost every screen of the Simpl app

Homescreen Redesign

Based on my observations, I re-designed the home screen of Simpl.

Check out in the figma file below

Based on my observations, I re-designed the home screen of Simpl.

Check out in the figma file below

Summary

Overall, I liked the Simpl app. Many screens are designed well and follow good UX strategies. But there’s still room for improvement in both UX and UI.

Here’s what I think Simpl can start with:

Make the onboarding flow a little shorter.
Add a couple of drawers (preferred) or pop-ups to guide users on how to get the most out of the app.
Maintain consistent UI elements and alignments across the app.
Improve shadows under cards. Some cards have harsh shadows that break the visual flow of the screen.

Overall, I liked the Simpl app. Many screens are designed well and follow good UX strategies. But there’s still room for improvement in both UX and UI.

Here’s what I think Simpl can start with:

Make the onboarding flow a little shorter.
Add a couple of drawers (preferred) or pop-ups to guide users on how to get the most out of the app.
Maintain consistent UI elements and alignments across the app.
Improve shadows under cards. Some cards have harsh shadows that break the visual flow of the screen.

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