Product DESIGN
Makreting website
Job application forms are among the longest forms people complete. They need to be extensive because recruiters require substantial data to make sound hiring decisions.
Our main challenge was: 'How can we collect all talent data without overwhelming the applicant?'
We approached this problem in two ways:
1. Gamify the form experience.
2. Use AI to extract relevant data automatically.
Approach 1: Gamified Form
Approach 2: Three Way Form
Development Team
Collaborated with the Development Team to userstand the working & the limitation of the AI model & parsing models and optimise the login flow for each error cases of parsing.
~42%
Inc. in signups
completions
With our new signup flow, we saw a drastic increase in signup completions.
~50%
Users signed- up
via Resume Flow
Almost half of the users signed up via Resume Flow.
~30+
User signed up
via LinkedIn Flow
LinkedIn was at the second place. And the remaining, signed up via manual flow.